How to Create an Engaged Digital Community and Turn Readers into Fans
How to Create an Engaged Digital Community and Turn Readers into Fans
Blog Article
To create a Digital Community, you only need 2 things:
1] A strong shared interest.
2] There may be a unique way of communication from the leader to his followers, from followers to the leader, and between followers.
To create an active digital community, the leader must turn this shared interest into a strong desire for change, facilitate communication among members, and grow the community.
Authors who create true communities around their works are successful in attracting hordes of readers and selling millions of copies of their books.
J.K. Rowling is a great example of an author who built not just a reader base, but a digital (and offline) community that was so active that they were willing to purchase other works outside of the Harry Potter world.
Would you like to create something like this for your writing career?
Then see how to create your own digital community.
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What is a Digital Community?
A digital community is a group of people who share interests, who raise the same flag, feel the same pains, and go through the same things.
By sharing a common interest, they collaborate among their members to keep the flame burning and the idea alive, but also by bringing in new members.
The digital community should be a safe place to strengthen relationships with the customer, for them to talk to other people, co-create with the brand or author, and make suggestions for improvement.
The goal of building a digital community around your personal brand is to find more people who were just waiting for someone to raise the flag and strengthen the connection with the audience, expanding your brand's presence in people's lives.
By doing this, you create lovers of your brand – people who eagerly wait for your products, books, and ebooks.
Communities exist both in physical environments and online, and countless tools are available to create virtual versions.
However, the best of them are still closed Facebook groups, ideal for attracting people interested in topics related to your work and creating an exclusive community of subscribers.
There, in addition to weekly live classes, we have a space for students to network, share their lessons, ask colleagues for suggestions for improvement, and access job opportunities available in the writing market.
The tips we will give you in this article can be applied both in digital communities open to the general public and in those that are exclusive to customers.
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